Wednesday, 4 May 2011


To add to this a special thanks to Geoff Barnett for allowing us to use the track "Smile" by the crystal Method.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The main genre of the film itself is the superhero genre, which was chosen because it was an appealing concept which suited what all of us in our group would be intrested in and would want to make, as well as the recent boost of the genre with popular films such as The Dark Knight, Watchmen, The Incredibles and Kickass. The Dark Knight in particular has received universal acclaim, proving the genre is a successful one which would appeal to all age groups and almost all tastes. However, for our film opening we wanted to avoid what people would normally expect and instead opt for something new. We also started to veer off from the super hero genre towards the end of the production of this and changed it to a thriller but still used some of the conventions of a superhero genre such as a death at the start and narration.

These examples of films open with exciting scenes that cut straight into the action, although by contrast, The Incredibles creates a fairly calm setting before cutting into its opening chase a minute into the film, the idea being to establish its main characters. 
For our piece to set it off we had the ordinary routine of a man having his breakfast in the morning, so the audience would tend to think that this character will now become the main protagonist however we start to make the audience question this because throughout the morning sequence you don't actually see his face. Again this is quite the contrast to most other films however this was slightly influenced by the introduction from kick ass as they have the same thing but it is narrated by the main character however the man you looks at is not him and he dies so it is that sort of shock thing we were influenced by.
Evaluation 6
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Overall we were very lucky to have such a broad range of technologies available to us for starters we were aloud to use the one of the music track because i managed to email the manager as i found his address using the internet. The internet was a really big help as it meant that we could find lots of clips of films that had the similar idea that we wanted and we could use this to help others in the group understand how it could like, for example the quick editing we wanted to try and use in the breakfast scene is similar to the one in shaun of the dead's intro. So by being able share the information like this was very helpful towards creating our final product.

The whole idea of not showing the characters face was so that you couldn't really put him into a class or him to represent a certain social groupso then that character would have a mysterious enigma about himself therefore sort of alienating our audience by niot letting them relate to the characters.
Another point with choosing Universal is that it has synergies that we could use to our benefit such as universal studios theme park which could really help with the distributing in the gift shops of the park and also helping with the exhibition by advertising the film round the park.

Who would be the audience for your media product?

Our main target audience would be 16-25 year old males with an interest in action and/or superhero style movies who are looking for a fresh and interesting take on the genre.

A range of young males who have been reading comic books since they were younger. More than 90% of the readers of mainstream superhero comics are male (1995) so this is why we've mainly targeted it at males. Also people who have seen movies in a similar vein to our production such as ‘The Watchmen’, ‘Kick Ass’, ‘Scott Pilgrim Vs. The World’ or ‘The Dark Knight’. Typically, 16-25 year old males would be interested in a fast paced action film.

We wanted the film to be darker and different from the now family orientated comicbook/super hero films. That part of the film isn't overpoweringly obvious.

The problem with the target audience for this style of film is that it's quite specific so we decided because to slightly change the storyline of the film to something more along the lines of an action thriller but at the same time have the protagonist possibly become a hero or villain so there is stilll that comic style element in it but this way we will be advertising to a larger audience. Also the good things about this genre of film is that most of the audience who like these types of films stereotypically use the internet alot of the time whether its games/Forums or buisness, it could still be advertised easily on the internet via certain websites, so by advertising to an audience like ours its worth knowing how to advertise the movie to them.

Looking back at your preliminary task what do you feel you have learnt in the progression from it to the full product?